Integration Solution: DRI
When Amazon.com decided to add a “Health & Beauty” category, they invited Vitamin Shoppe Industries (VSI) to be a launch client. Although VSI employs a highly-sophisticated IT staff, they did not have the XML knowledge needed to get VSI online in time for the launch deadline. Enter WrinkleBrain and DRI — our Data Refinery Interchange, a predecessor to LINC for Amazon. Thanks to DRI’s flexible and extensible architecture, WrinkleBrain was able to match pace with all the last-minute requirement changes coming in from both Amazon.com and VSI. When launch day came, VSI was ready to take orders with WrinkleBrain technology seamlessly integrating XML into their IT infrastructure.