Integration Solution: WASH

In 2003, presented MSI Music Group with seemingly impossible request: Bring both of your storefronts online with us in just two weeks’ time. Although MSI’s IT group had the chops to create the required XML data feeds, they had no internal knowledge of SOAP, the protocol used for handling the communication with MSI contacted WrinkleBrain. WrinkleBrain deployed WASH. Within 30 minutes of installing WASH, MSI was up and running, ready to send data feeds directly to And they’re not the only ones.

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